A products design can be compared to an onion. It is composed of multiple layers of shapes, colors and proportions that combined create a united composition. However, in this composition of layers, a few fundamental design elements stand out and give the product its distinct appearance. These fundamental design elements can be referred to as the products design DNA or core design cues. 

The Curtiss P-40 Warhawk, is an American airplane that was active during the second world war. With its sleek design, multiple exhaust pipes and over-dimensioned air intake, the P-40’s design is recognizable and iconic.

The center console boat is to the contrary of the P-40, a recreational means of water transportation. With its practical features, open layout and reasonable price point, the center console boat has become a favorite boat among enthusiasts, fishermen and families.    

With a starting point in published research and interviews, the aim of this thesis is to investigate three different design cue theories and thereafter test their relevance. The aim is to answer: Are design cue theories accurate and can they be applied to design a P-40 inspired center console boat.