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  • 1.
    Fuentes Muller, Alejandra
    University College of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV), Graphic Design & Illustration.
    On top of the mountain: The ascendant path of success2017Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

       An analogy between the social idea of success and the concept: on top of the mountain, using as an interactive and participative method, the activity of climbing mountains. What is success? Why do we climb the mountain? Is there enough space at the top? I try to answer these questions, by sharing thoughts and experiences with other mountain climbers, aiming to find an alternative to values like conquest, dominance, competition, independence and painful sacrifice. Do I have to play the hero to go to the top?These values reproduce a hierarchical structure that is deeply rooted in the patriarchal society, starting with our visual conceptualization of the bottom and the top, ideas on status and an oppressive one-way relationship with nature and other human nature. The final result is a short Film, which aims to reproduce a feeling that has to do with sisterhood, togetherness, care, reciprocity, equality, and gratefulness; based on the utopic idea of interdependence and thinking the top as a transitional space.

    Download full text (pdf)
    ontopofthemountain2007alejandrafuentes
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