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Design for value co-creation: Exploring the synergies between design for service and service logic
CTF, Service Research Center, Karlstad University, Sweden.ORCID iD: 0000-0003-0520-0741
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2014 (English)In: Service Science, ISSN 2164-3962, E-ISSN 2164-3970, Vol. 6, no 2, 106-121 p.Article in journal (Refereed) Published
Abstract [en]

This paper aims to bridge recent work on Service Logic with practice and research in the Design for Service to explore whether and how human-centered collaborative design approaches could provide a source for interpreting existing service systems and proposing new ones and thus realize a Service Logic in organizations. A comparison is made of existing theoretical backgrounds and frameworks from Service Logic and Design for Service studies that conceptualize core concepts for value co-creation: actors, resources, resource integration, service systems, participation, context, and experience.

We find that Service Logic provides a framework for understanding service systems in action by focusing on how actors integrate resources to co-create value for themselves and others, whereas Design for Service provides an approach and tools to explore current service systems as a context to imagine future service systems and how innovation may develop as a result of reconfigurations of resources and actors. Design for Service also provides approaches, competences, and tools that enable involved actors to participate in and be a part of the service system redesign. Design for value co-creation is presented using this model.

The paper builds on and extends the Service Logic research first by repositioning service design from a phase of development to Design for Service as an approach to service innovation, centered on understanding and engaging with customers' own value-creating practices. Second, it builds on and extends through discussing the meaning of value co-creation and identifying and distinguishing collaborative approaches for the generation of new resource constellations. In doing so, the collaborative approaches allow for achieving value co-creation in designing.

Place, publisher, year, edition, pages
2014. Vol. 6, no 2, 106-121 p.
Keyword [en]
service design, design for service, service logic, service innovation, resource integration, value co-creation, service system, co-design, co-creation
National Category
Design
Identifiers
URN: urn:nbn:se:konstfack:diva-5413DOI: 10.1287/serv.2014.0068OAI: oai:DiVA.org:konstfack-5413DiVA: diva2:877410
Available from: 2015-12-07 Created: 2015-12-07 Last updated: 2017-12-01Bibliographically approved

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CiteExportLink to record
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