This is a report that tells the journey of the master project Grey Square. It is a project that is rooted in cultural, national and racial identity in relation to symbolism and stereotypes, through the investigation of the scarf as an object often associated with a variety of these identities. The scarf is observed through the understandings of semiotics, material culture and visual culture, and the report gives you an account of the art project’s different processes and methods in reaching its final visual design. By examining the scarf the intention is to become aware of your gaze and participation in creating meanings, symbols and stereotypes.