This project deals with capitalisms entry into our physical and mental space, and aims to demonstrate another way of seeing the outside world. 

Capitalism can be described as ”capital to such an extent of accumulation that everything becomes its abstract image”. Its abstractions are projected on and through us, as life is synchronised with the accumulation of money. One can say that capitalism is trying to project its own image upon us; which then appears to be its most ”efficient” and ”rationalised” idea – straightness – through goods, environments, thoughts and processes. In the end, everything tends to become “the same”.