"It is not about the product. It is about the total experience."

My aim with this project is to explore the interaction between technology, brand, space and the human being in designing an overall experience.

We are moving towards a reality where intelligent technology is getting embedded in our homes and our lives. How can we make technology not just intelligent, but also more empathic and sensual?

Can we create a relationship to a company, just as if it was a real person? Considering design as communication/conversation, I like to think of the product as a presence of a subject rather than an object, in this case as a spatial presence of a personality that we can reach through our senses. With a design method influenced by thoughts from interpersonal communication and rhetoric, I believe this experience can become more emotional and human.

By thinking of products as the most important messengers of brand communication, In this case, I believe the acting and behaviour of the products become crucial in terms of authenticity and trust to the brand message.

"A spatial presence of thoughtfulness" is my thesis project sponsored by Electrolux. It is about using these ideas to bring the Electrolux brand philosophy "thinking of you" into life through an emotional experience of thoughtfulness in the home atmosphere. An ambience not only created by the presence of technology, but in dialog with the participatory presence of humans and their actions.