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Mido font
University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Graphic Design & Illustration.
2007 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
Midofont (English)
Abstract [en]

The Last Font explores the development of the Egyptian (also known as Slab-serif) typefaces in the context of cultural, economic and technical changes through the 19th and 20th centuries.

Before photography, complex layouts and more subtle advertising techniques, these letterforms were developed, decorated and ornamented to the extreme in order to give commercial messages greater impact following the rapid growth of advertising that came with the industrialisation. Soon overtaken by a range of new communication tools, these were the last fonts where the shapes of the letters were allowed such a great part in the process of communication.

This paper examines the development of Egyptians through the media theories of Walter Ong (Orality and Literacy) and Friedrich Kittler (Gramophone, Film, Typewriter), rhetoric theories of Richard A. Lanham (The Economics of Attention) and visual information analysis by Charles Kostelnick and Michael Hassett (Shaping Information–the Rhetoric of Visual Conventions), in order to open up the discourse and unveil a range of new questions related to visual communication.

The work does offer not rules for the use of Egyptian typefaces, but through a broad range of theoretical reference wishes to provide new approaches to the design discourse, for practitioners from the typographic field as well as from related design and communication fields.

Closely linked to my writing is the development of Mido, my own Egyptian typeface. My discoveries while developing the typeface will contextualise the arguments, while the theoretical explorations give new insight to the construction of these letterforms.

Place, publisher, year, edition, pages
Stockholm: Konstfack, Inst. för Grafisk Design & Illustration , 2007.
Series
Uppsats : GDI : Magister 2007
Keyword [sv]
Typografi, Typsnittsformgivning, Egyptienne, Slab serif
National Category
Art History
Identifiers
URN: urn:nbn:se:konstfack:diva-2617OAI: oai:DiVA.org:konstfack-2617DiVA: diva2:417620
Uppsok
Fine Art
Note
GDI Master / Magister 2007Available from: 2011-05-17 Created: 2011-05-17 Last updated: 2011-05-17Bibliographically approved

Open Access in DiVA

The last font(141 kB)847 downloads
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Font(32 kB)46 downloads
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File name FULLTEXT02.pdfFile size 32 kBChecksum SHA-512
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
  • text
  • asciidoc
  • rtf