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Camouflage me: Exploring the concept of camouflage in a design context
University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Industrial design.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

In this thesis the concept of camouflage is explored within a design context. The project moves between areas of product design, fashion and gender studies. The purpose is to explore a design process where the starting point is an abstract concept (camouflage) and the end result is unknown (rather than more common ways of working within the discourse of industrial design). The purpose is also to explore if camouflage can be translated into a product context to add value and possibly also functionality to products.

The research goes through camouflaging strategies and techniques within nature/animals andthe military. It also discusses examples from an art and design context and how they can be connected to the concept camouflage. The discussion also touches fashion and dress codes and it is shown how the male business suit can be seen as a form of camouflage. In the ideation process, the research is translated into ideas for objects and products. The emphasis is on finding product categories where the use of the concept of camouflage brings new possibilities. The result is a collection of products and fashion accessories that with different strategies are camouflaging their actual function or purpose. The products and accessories are pointed at a male target group.

Abstract [sv]

I det här examensarbetet utforskas ämnet kamouflage, i en designkontext. Projektet rör sig mellan områdena produktdesign, mode och genusvetenskap. Syftet är att utforska en designprocess där utgångspunkten är ett abstrakt koncept, jämfört med de förutsättningar som vanligen ges inom industridesign. Syftet är att utforska om kamouflage som koncept kan tillföra värde till produkter.

Researchen går igenom kamouflagestrategier från naturen och det militära och tar upp relevanta exempel från konst- och designvärlden. Klädkoder och hur den manliga kostymen kan ses som en form av kamouflage diskuteras också.

Researchen översätts sedan i idéfasen till idéer, objekt och produkter. Resultatet är en samling produkter, bland annat smycken för män, som med olika strategier kamouflerar sitt egentliga syfte eller funktion.

Place, publisher, year, edition, pages
2011. , 43 p.
Keyword [en]
camouflage, gender, fashion, dress codes, product design
National Category
Design
Identifiers
URN: urn:nbn:se:konstfack:diva-2612OAI: oai:DiVA.org:konstfack-2612DiVA: diva2:417439
Educational program
Formgiving Intelligence (Industrial Design, Master)
Uppsok
Fine Art
Examiners
Note

Because of publishing rights the pictures in this publication may not be used or published without a written permission from the author.

Available from: 2013-02-06 Created: 2011-05-16 Last updated: 2013-02-06Bibliographically approved

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