‘There Must Be Other Ways’ explores alternative approaches to wayfinding design. Through practical experimentation I explore how signs can give room to more complexity in language, can be made in dialogue with the people they depict, and can highlight under-represented ways of navigation.

The text focuses on three ways of working and ways of looking in wayfinding design that are so common in the practice that I identify them as norms: standardisation, simplification, and universalism. In three separate projects, I explain how each of those norms came to be part of the practice, share some of my experiences with them, and experiment with ways to challenge them. In Chapter 1, I try to include individuals and communities in the design process instead of following international standards. In Chapter 2, I show how to incorporate complexity in signage instead of hiding it. And in Chapter 3, I explore how wayfinding design can visualise otherness instead of holding on to universalism.