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I Want to Breathe You In: Data as Raw Commodity
University of Arts, Crafts and Design.
2021 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis [Artistic work]
Abstract [en]

In this paper, I look at the history of the internet and online advertising. The internet is inextricably linked to capitalism and is fueled by advertising. As a result, companies like Facebook, Apple, Microsoft, Google, and Amazon collect data in large volumes to improve targeted advertising. An investigation of new power structures has emerged with the internet and how they dominate its and our future.

My creativity lies between art and technology. By merging new technologies like Artificial Intelligence with humor and graphic design, I try to shine a light on the subject.

Place, publisher, year, edition, pages
2021. , p. 21
Keywords [en]
Surveillance Capitalism, Artificial Intelligence, Data, Banner Ads, Display Ads, Online Advertising, Techno Feudalism, Internet
National Category
Design
Identifiers
URN: urn:nbn:se:konstfack:diva-7977OAI: oai:DiVA.org:konstfack-7977DiVA, id: diva2:1579037
Educational program
Storytelling (Graphic Design & Illustration, Master)
Available from: 2021-08-18 Created: 2021-07-08 Last updated: 2021-08-18Bibliographically approved

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fulltext(4117 kB)174 downloads
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File name FULLTEXT01.pdfFile size 4117 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
  • harvard-cite-them-right
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  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf