Due to global warming our frozen lakes are becoming thinner, unpredictable and dangerous. We have already started noticing the effects of this. In recent years we have seen a steady increase in fatal ice accidents. An often-overlooked aspect within safety is our attitude towards protective gear. Through design and branding, this project explores a variety of solutions in response to the factual increase of ice- related drowning accidents in Sweden. VAK is a hypothetical brand for those who are prepared and ready to adapt to a changing environment, shaped and inspired by the raw and fickle nature of ice. Within VAK’s products several different safety aspects are touched upon, such as increased flotation, better grip and impact protection.