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The White and Bright Aesthetics of Selling Clean: Body Soap in a Hyper-Commercial Context
University College of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV), Graphic Design & Illustration. (Visual Communication)
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis
Abstract [en]

This paper explores how body soap is sold on a massive scale on the basis of 180 body soap packages collected on the hyper commericail marked in Scandinavia. 

Advertisement and branding influence our way of relating to products. We are constantly exposed to notions that shape our mindset and attitude towards products and how to feel when consuming them.

Today most body soap advertisement and design operate on the principle of hedonism rather than practicality. It is no longer a necessity but an indulgence. This hedonism is the most dominant trope, but not the only one, when selling body soap hyper commercially today.

Place, publisher, year, edition, pages
2017. , 82 p.
Keyword [en]
Body Soap, Beauty, Selling beauty, Brand Strategy, Soap, commercials, advertisement, brand identity, clean, Scandinavia, postcolonialism, racism
National Category
Humanities and the Arts
Identifiers
URN: urn:nbn:se:konstfack:diva-5897OAI: oai:DiVA.org:konstfack-5897DiVA: diva2:1112802
Educational program
Visual Communication (Master)
Supervisors
Examiners
Available from: 2017-06-21 Created: 2017-06-20 Last updated: 2017-06-21Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf