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World of Desire
University College of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV), Graphic Design & Illustration.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis [Artistic work]
Abstract [en]

This project report offers an in-depth, detailed account of my creative process and work during my two-year Master in visual communication at Konstfack, Stockholm.

My degree project is a celebration of plurality and visual democracy. Starting with identifying different norms pervading the graphic design discipline in the Western world today, both in terms of aesthetic values and systems of thinking, I have worked to propose and visualize alternative possible futures. 

Drawing has been my main carrier through an intense journey of un-learning and re-learning resulting in an artist’s book in unique copy. 

With this book, I want to problematize the dominant discourses around objectivity as a utopian ideal with a suppressive agenda, while visualizing a world I can recognize myself in. I have used decoration as a method, emotion and femininity as explorative standpoints, giving space to the metaphorical, the ambiguous and the spiritual to challenge current visual norms. 

This book emerges as an affirmation of my own quest for visual belonging  as a graphic designer and a woman; a testimony of the practice of drawing as actualized power.

Place, publisher, year, edition, pages
2017. , 45 p.
Keyword [en]
materialized hope, hope, visual culture, visual democracy, visual silence, plurality, feminism, graphic design, visual communication, drawing, book, artist's book, visual belonging, decoration, ornament, un-learning, re-learning, neutrality, femininity, imagination, desire, emotion, spirituality, complexity, communication, painting, folk art, circularity, writing, visual research, animation, narrative, book making, liberation, feminist practice, feminist future, practice of liberation, typography, material culture, craft
National Category
Humanities and the Arts Arts Design Visual Arts
Identifiers
URN: urn:nbn:se:konstfack:diva-5855OAI: oai:DiVA.org:konstfack-5855DiVA: diva2:1110157
Educational program
Visual Communication (Master)
Supervisors
Examiners
Available from: 2017-06-16 Created: 2017-06-15 Last updated: 2017-06-16Bibliographically approved

Open Access in DiVA

World of Desire project report(54894 kB)28 downloads
File information
File name FULLTEXT01.pdfFile size 54894 kBChecksum SHA-512
9c5a09e0c02b6e7dfeb6842605ec011cd4d0e099280faade13feee549d05aedadec848766bd5c6529ab6bd8745fa765c810efb138d022423b089139233b023db
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf