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Agreements of other Normatives: a performative workshop for designers
University College of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV). University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Industrial design.
2017 (English)Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This thesis consists of a workshop that investigates theperformative act of designers in producing gendered productaesthetics. Product designers make many active choicesin the project they are working on, but what about thenot so active choices, the once that just happen becauseit looks right or because it fits the product? By putting thegendered assumptions of fomgiving into the hands of thedesigners, I hope to generating a realisation of the (re)creationof the gender norms of society into products. I wish toput the designers in a position where they formgive wrongin relation to the norms of product aesthetics, so that theform feels unfitting or misplaced. This to expose the suggestionof how the development of products not only isan iterative design process, but also an iterative processof re-installing norms and objectives of society into thedesign. The end product of this project will be a workshopwhere the designers gets to try out how another normativeagreement of product aesthetics would appear.

Place, publisher, year, edition, pages
2017. , 23 p.
Keyword [en]
Design practice, Norm critique, Gendered product language, Product design
National Category
Arts
Identifiers
URN: urn:nbn:se:konstfack:diva-5829OAI: oai:DiVA.org:konstfack-5829DiVA: diva2:1106494
Educational program
Industrial Design (Bachelor)
Available from: 2017-06-09 Created: 2017-06-07 Last updated: 2017-06-09Bibliographically approved

Open Access in DiVA

fulltext(4809 kB)13 downloads
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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf