In different areas of handicraft and textile production, teachers, researchers, purchasers and others have to judge products based on different factors such as function, aesthetics, taste and so on. The whole process of designing – from ideas and visions to finished product – includes aesthetic judgements: In the first planning phase, several sketches are made that can later be changed, adjusted and further developed. When a product is finished, further judgements are needed: designers and artisans evaluate the result of their efforts, teachers judge the works of pupils or students and purchasers or consumers judge the suitability of the textile based on their particular needs. Because different persons make different choices when making or buying a textile product, it is interesting to study people’s experiences of fabrics as well as their reasons for making certain aesthetic judgments. This article presents a study of judgments and values expressed when designed printed fabrics were displayed for designers, teachers of textile crafts, consumers and schoolchildren. The present study shows that subjects make their judgements on the basis of formal, functional, cultural and emotional contents. These aspects should therefore be in focus in design work and design education.