There must be other ways: A personal plea for more complexity, dialogue, and otherness in wayfinding design
2023 (Engelska)Självständigt arbete på avancerad nivå (konstnärlig masterexamen), 80 poäng / 120 hp
Studentuppsats (Examensarbete) [Forskning på konstnärlig grund]
Abstract [en]
‘There Must Be Other Ways’ explores alternative approaches to wayfinding design. Through practical experimentation I explore how signs can give room to more complexity in language, can be made in dialogue with the people they depict, and can highlight under-represented ways of navigation.
The text focuses on three ways of working and ways of looking in wayfinding design that are so common in the practice that I identify them as norms: standardisation, simplification, and universalism. In three separate projects, I explain how each of those norms came to be part of the practice, share some of my experiences with them, and experiment with ways to challenge them. In Chapter 1, I try to include individuals and communities in the design process instead of following international standards. In Chapter 2, I show how to incorporate complexity in signage instead of hiding it. And in Chapter 3, I explore how wayfinding design can visualise otherness instead of holding on to universalism.
Ort, förlag, år, upplaga, sidor
2023. , s. 135
Nyckelord [en]
wayfinding, typography, multiculturalism, multilingualism
Nationell ämneskategori
Design Arkitektur Jämförande språkvetenskap och allmän lingvistik Kulturstudier
Identifikatorer
URN: urn:nbn:se:konstfack:diva-9039OAI: oai:DiVA.org:konstfack-9039DiVA, id: diva2:1765553
Externt samarbete
Stichting Onbeperkt Genieten; CHATEAUX (Beata Berggren and Martin Högström); Daniel Grumer; Johan Hjerpe; Letters from Sweden (Göran Söderström)
Utbildningsprogram
Visuell kommunikation (Master)
Presentation
2023-05-24, LM Ericssons väg 14, Stockholm, 21:26 (Engelska)
Handledare
Projekt
It doesn't have to be this way2023-06-132023-06-112023-06-13Bibliografiskt granskad